The Chicago Eagles, a division of Missionary Athletes International (MAI), revealed a new logo
today which reflects the identity that it shares with the parent organization and sibling offices
Southern California Seahorses and Charlotte Eagles.

The new logos are part of a rebranding process that extends across the entire organization. “The
rebranding is the culmination of six years of a strategic planning process which MAI began in 2011” said
CEO Patrick Stewart. “We wanted to reflect the greater cohesiveness between MAI and its divisions
through a new visual identity. People may know the Charlotte Eagles, Chicago Eagles or Southern
California Seahorses without realizing that they are related to each other and are part of a larger

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MAI was founded in 1983 with a mission of using the global environment of soccer to communicate the
message of Jesus Christ. MAI began operating the Southern California Seahorses in the same year,
expanding to the East Coast as the Charlotte Eagles Soccer Club in 1991 and to the Midwest in 1997 as
the Chicago Eagles. In the past 35 years, tens of thousands of children have participated in MAI camps
operated by the Charlotte Eagles, Chicago Eagles and Southern California Seahorses. In addition, over
200 international tours have ministered successfully in countries on six continents.

MAI engaged AkinsParker to design the logos in conjunction with an internal creative team representing
each of the divisions. AkinsParker has included key design elements that are reflective of MAI’s history
and purpose in a creative way that communicates both unity and individual distinctives. “We had to be
willing to give up on the attachment that we had with our old logos to reflect the new, unified identity.
You can see immediately the overall relationship while recognizing the individual characteristics of each
of the identities”. The rebranding process will be implemented over the course of the year with teams
expected to begin competing under the new design this summer.

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For further information, please contact Leandro Medeiros. MAI is a 501 (c ) (3) non-profit
religious organization and is a member of the Evangelical Council for Financial Accountability (ECFA).